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MAKING THE HIGH STREET DIGITAL

The Evolving High Street Social Media and brands are increasingly integrating e-commerce directly into their services, which will create big changes for brands selling to younger audiences. Nike has experimented with selling trainers on Facebook Messenger via...

MILLENNIALS AND YOUR MARKETING STRATEGY – WHAT YOU NEED TO KNOW

I had a great chat last week with an MD who has worked in the nursery trade for a number of years. He’s seen many trends and changes come and go and as the saying goes, probably forgotten more than I have yet learned. A lot of the conversation was about the millennial...

DOES YOUR ENVIRONMENTAL STRATEGY APPEAL TO THE NEXT GENERATION?

Climate change and the environment now feature in the news on a daily basis and our data shows how important these issues are to families and how they also influence their purchasing decisions. Walkers Crisps – the 5th favourite snack of children –  have...

IS YOUR 2019 ADVERTISING STRATEGY GOING TO WORK?

Is your 2019 advertising strategy going to work? A report by PwC recently estimated that by next year the kids’ digital ad market will reach $1.2bn, with digital media representing approximately 28% of total advertising spend within the kids’ space in 2019. Every day...

ON-THE-GO PARENTING

ARE YOU GOOD TO GO? This generation of parents are spending more time with their babies and children than ever before, including spending the time to plan and prepare joint activities for them to participate in, for example, whilst 42% will...