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GOOGLE’S STADIA LOOKS SET TO TAKE THE KIDS GAMING MARKET BY STORM
The gaming revolution is about to go to the next level, say The Insights People’s CEO The CEO of the most comprehensive and dynamic market intelligence resource on all things kids, parents and families predicts that Google’s new...
THE INSIGHTS PEOPLE EXPANDS INTO EUROPE BOOSTED BY NEW CLIENT WINS ON BOTH SIDES OF THE ATLANTIC
Liverpool FC and Warner Bros. in UK & Kraft and Crayola in US join growing army of brands signing up for real-time data The Insights People, the award-winning research company behind Kids Insights and Parents Insights, have expanded into Europe boosted by a raft...
RETAIL NEWS: NEW LOOK, TOPSHOP AND H&M FALLING OUT OF FAVOUR WITH TEENAGE GIRLS AS PRIMARK DOMINATES
Latest Kids Insights high street intelligence reveals the most popular stores and restaurants among the UK’s children, tweens and teenagers Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and...
‘PLATEAUING’ YOUTUBE INCREASINGLY SHUNNED BY UK KIDS FOR MORE INTERACTIVE ONLINE EXPERIENCES, SAYS KIDS INSIGHTS
New annual Future Forecast predicts You Tube decline in face of rising TikTok, more girl gamers and increasing ‘over the top’ delivery of branded content Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the...
AUDIENCE IN FOCUS REPORTS ARE GO!
The Insights People Launch New Product for TV Producers Son of Thunderbirds creator praises bespoke report for helping engage investors and broadcasters as new Anderson Entertainment show to launch in 2019 A new service has been launched by children and parents...
YULETIDE OF £1BN CHRISTMAS CASH AS NATION’S KIDS EXPECT £82 EACH
New survey reveals size of the festive cash-for-presents market The Christmas tradition of kids unwrapping that special Yuletide present under the Christmas tree looks to be dying out, a new survey shows. Children are expecting close to £1bn worth of cash as teens,...
IT’S GAME OVER FOR THE BOY GAMER STEREOTYPE – ONLINE GAMING IS NOW MORE POPULAR AMONG TEENAGE GIRLS THAN SHOPPING
A major new survey has revealed for the first time the scale of the girls’ gaming phenomenon in the UK. It shows that the stereotype of online gamers as teenage boys in their bedrooms is fast being zapped. This new survey of 5,000 under-18s by Kids Insights reveals...
COULD CHILDREN’S HEAVY USE OF TECH BEGIN TO CHANGE?
Children and tech companies are becoming more conscious of ‘digital wellbeing’, creating big changes for brands interacting with children on digital platforms. Over the last 12 months, the number of teenage boys who spend over 2 hours per weekday on their mobile has...
THE INSIGHTS PEOPLE SECURE SIX-FIGURE INVESTMENT FROM UK ‘KID-TECH’ START-UP SUPERAWESOME!
Manchester-based tech company The Insights People secure six-figure investment from UK ‘kid-tech’” start-up SuperAwesome as its global expansion continues Start of second funding round for The Insights People as Creator & Producer of hit TV show Where In The World...