The Insights People




WARNER BROS. ENTERTAINMENT INC. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses


WARNER BROS. wanted to be more agile and to develop a more compelling licensing market ecosystem.


WARNER BROS. subscribe to our On-Track reports and real-time data portal, which provide them with an unrivalled understanding and insight into this generation of children. Warner Bros utilise our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace as well as cross reference it with their own viewing data to understand their audience further, whenever they want and to support internal decision making and to support negotiations with third parties, such as licensees and retailers.


 The methodology we have created at Kids Insights is designed to enable clients to apply our data and insights to multiple forms of their business, including – advertising, content, licensing, marketing, product and sales. The reports we produce are designed to provide clients with a comprehensive understanding of what’s going on in kids ecosystem, and what it means for them. The real-time portal enables clients the latest data and view, filter and interrogate the data to their own specific needs.”

Jonathan Watson: Chief Product Officer, Kids Insights