The Insights People


Walker Books Group


The Walker Books Group is one of the world’s leading independent publishers of books and content for children. This vibrant international group includes Walker Books UK, London; Candlewick Press, Somerville, Massachusetts; and Walker Books Australia, based in Sydney and Auckland. 


Walker Books wanted to gain greater understanding of the attitudes, behaviour and consumption of this generation of children, to help them improve advertising targeting placements.


Walker Books became a client of Kids Insights in 2017, subscribing to our On-Track reports and real-time data portal, which provides them with an unrivalled understanding and insight into this generation of children. Walker Books utilise our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace, whenever they want. Having an understanding of kids digital behaviours has also helped them gather learning and apply it to their offline strategy to improve consideration.


The methodology we have created at Kids Insights is designed to enable clients to apply our data and insights to multiple forms of their business, including – advertising, content, licensing, marketing, product and sales. The reports we produce are designed to provide clients with a comprehensive understanding of what’s going on, and what it means for them. The real-time portal enables clients the latest data and view, filter and interrogate the data to their own specific needs.

Jonathan Watson: Chief Product Officer, Kids Insights