The Insights People


Vivid Imaginations


Vivid Imaginations (also known as Vivid Toy Group) is an independent, privately owned toy, games, and arts & crafts company. Based in Guildford, Surrey; Vivid manufactures, designs and distributes toys, and holds distribution rights on a number of television shows and films. 


Vivid Imaginations team wanted to instil an insight led culture when it comes to the development of new products.



Vivid became a client of Kids Insights in 2017, subscribing to our On-Track reports and real-time data portal, which provides them with an unrivalled understanding and insight into this generation of children. Vivid utilise our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace, gaining insights from media consumption and apply learnings to their marketing strategies in order to reach their target audience more effectively, whenever they want.


 “The methodology we have created at Kids Insights is designed to enable clients to apply our data and insights to multiple forms of their business, including – advertising, content, licensing, marketing, product and sales. The reports we produce are designed to provide clients with a comprehensive understanding of what’s going on in kids ecosystem, and what it means for them. The real-time portal enables clients the latest data and view, filter and interrogate the data to their own specific needs.” (Jonathan Watson: Chief Product Officer, Kids Insights)