The Insights People




Sybo is mobile game company in Copenhagen striving to craft meaningful experiences that can be played by everyone and are the creators of the global phenomenon Subway Surfers.


Since the implementation of GDPR legislation, Sybo (the creators of hit game Subway Surfers) has struggled to find reliable data and insights to provide an accurate story of the popularity of their properties. 


Sybo subscribes to our On-Track reports and real-time data portal, which provides them with an unrivalled understanding and insight into this generation of children. Sybo utilises our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace; to monitor the performance of their properties and to gain a greater understanding of who their key audience is, whenever they want.


“Building on our Kids Insights data, Sybo asked us to undertake a Property in Focus report, where we used a combination of our existing data and data from a bespoke survey to build a comprehensive understanding of Subway Surfer fans, which we were then asked to present to Sybo’s current and potential licensees at the Licensing Expo in Las Vegas.” (Jonathan Watson: Chief Product Officer, Kids Insights)