SuperAwesome powers the kids digital media ecosystem. Their kidtech is used by hundreds of brands and content-owners to enable safe digital engagement with the global kids audience. Built specifically to ensure total digital privacy (COPPA/GDPR-K) for kids, our technology footprint reaches almost half a billion kids across North America, Europe, LATAM and APAC.
SuperAwesome wanted to monitor the effectiveness of the digital advertising campaigns which they provide to clients and also provide further insights to improve the effectiveness of future campaigns.
We developed a methodology which gives insights into the impact of the campaign from a brand uplift perspective – benchmarking key KPIs such as awareness, engagement and intent before a campaign went live, and is repeated once the campaign had run. Furthermore, our methodology presents a significant insight into a target audiences attitude’s, behaviour and consumption that gives a unique understanding of the audience. It also provides key learnings to improve the effectiveness of future campaigns, and comparison of the effectiveness of advertising & influencer campaigns alongside one another.
“It was apparent that with all of the recent changes in legislation that providing a greater insight not only to the effectiveness of a campaign but also capturing key insights to help shape future campaigns was a need across the kids industry. Our team of researchers and strategists have worked to develop an approach which utilises industry best practise but also looks to build on that and provides meaningful insights to help brands and agencies plan future campaigns – our vision is that this will become the global standard for any brand looking to measure and understand the effectiveness of their campaigns.”
Tim Burge: Research and Trends Director, Kids Insights