The Insights People




SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and our five world-class development studios spanning the UK, France and Canada. Known for quality and creativity above all else, their studios include Sports Interactive, Amplitude Studios, The Creative Assembly, Hardlight and Relic Entertainment.


SEGA’s team wanted to instil an insight led culture when it comes to the development of new products.


SEGA became a client of Kids Insights in 2018, subscribing to our On-Track reports and real-time data portal, which provides them with an unrivalled understanding and insight into this generation of children. SEGA utilise our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace, and understand children’s behaviours to guide and support their retail development plans whenever they want.


“The methodology we have created at Kids Insights is designed to enable clients to apply our data and insights to multiple forms of their business, including – advertising, content, licensing, marketing, product and sales. The reports we produce are designed to provide clients with a comprehensive understanding of what’s going on, and what it means for them. The real-time portal giving you the ability to view, filter and interrogate it to clients own specific requirements, enabling clients to gain key insights to help inform strategies and plans across your business.”

(Jonathan Watson: Chief Product Officer, Kids Insights)