The Insights People

CASE STUDIES

Park Group PLC

BUSINESS PROFILE

Park Group PLC a UK based financial services business which utilises the latest communication technologies, principally the internet, mobile smart telephony and social media, to offer customers a range of incentives, rewards and Christmas products, backed by the highest levels of service.

CHALLENGES: 

Multiple challenges and objectives were briefed to Kids Insights relating to Park Group PLC’s current business challenges, including Retailer set, Park Christmas Savings, PR and the Corporate businesses.

OUR SOLUTIONS:

Park Group PLC subscribes to our On-Track
reports and real-time data
portal which provide them with an unrivalled
understanding and insight into this generation of children. 
Kids Insights also ran a ½ day
workshop working through predefined objectives, incorporating understanding and
developing strategic recommendations derived from our portal data and
commercially orientated market understanding
.

PERSPECTIVE: 

We always relish being asked to
look into specific objectives for our clients during these sessions. The wealth
of data at our fingertips within the portal and our experience across
categories means we can add real value and apply our thinking in a strategic
and supported way to deliver to  specific client needs.  This session
was a great example of that, it also helped that our client was so open about
the challenges they face and the underlying strategy they have to deliver to
this.
A great session! “ (Tim Burge: Research and Trends
Director, Kids Insights
)