Kidfluencer Marketplace is the world’s first YouTube influencer hub designed for the digital safety and privacy requirements of the under-13 audience.
Influencer marketing is one of the fastest growing forms of marketing, and is transforming how brands and their audiences connect. Influencer content is increasingly becoming a critical channel for brands to use to engage and influence their target audience. Despite this, there is currently little data and insights on the effectiveness that influencers have, and the ROI which influencer campaigns generate.
We developed a methodology which gives insights into the impact of the campaign from a brand uplift perspective – benchmarking key KPIs such as awareness, engagement and intent before a campaign went live, and is repeated once the campaign had run. Furthermore, our methodology presents a significant insight into a target audiences attitude’s, behaviour and consumption that gives a unique understanding of the audience.