The Insights People


Gerry Anderson


Anderson Entertainment was established by Gerry Anderson MBE and his wife Mary, are famed for creating shows such as Thunderbirds, Stingray and Captain Scarlett have been working securing investment and broadcast partners for the development of Firestorm a TV series the late Gerry Anderson was working on at the time of his passing to fruition.

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Anderson Entertainment wanted to look at the potential demand for the show.


We developed a methodology which would help independent production companies gain far greater knowledge of the what children’s attitudes, behaviour and consumption is and to provide them with much needed clarity.


“It became apparent at Kidscreen 2018, that independent producers were really struggling to get access to meaningful data to help inform how they develop their content and to demonstrate to broadcasters and commissioners that their concept is relevant and engaging to target audience.” (Nick Richardson: CEO, Kids Insights)