The Insights People




We believe that market intelligence has never been more important, but unfortunately the sector has failed to innovate and continues to produce market research which relies on small data samples and which is out of date before it is produced.
Our vision is to be the market intelligence company of the future, today – by innovating, being agile, utilising technology to provide clients with access to the most comprehensive and dynamic market intelligence.
We specialise in the kids, parents and family sectors – and in a very short period of time we have become recognised as the go-to insights people by some of the biggest brands and agencies in the world.


Our research, with the depth and breadth of insights into kids’ ecosystem, gives our clients absolute confidence in making the correct decisions for their advertising, content, licensing, marketing,  product and  sales.


Nick Richardson, CEO & Founder

Nick has established himself as one of the go-to-people on kids insights writing for numerous monthly trade magazines and being asked to speak at events in the UK, Europe and the US. His experience includes strategic research projects for ExxonMobil and developing their five year global brand & sponsorship strategy.

Donald McIntosh, CFO

A Chartered Accountant & Director specialising in the Tech & Fintech sector, taking PE backed companies through the funding, rapid growth and sale processes. Building on a blue chip background, (British Airways, Hopewell HK) and consistently delivering shareholder value. 

Richard Craig, CTO

With more than 20 years experience working in the city for the likes of Bluecrest Capital Finance, JP Morgan, Marsh and Barclays Capital, Richard brings a wealth of database management experience, ensuring that our tech infrastructure is built for scale and all of our data management and policies are aligned with legislation.

Jenny Kieras, COO

A first class graduate in marketing who joined The Insights People as a Product Manager after a successful career in Marketing and Product Development, Jenny’s experience, agility and organisation saw her quickly rise to General Manager, where she continued to impress with her aptitude and acumen seeing her become part of the senior management team in May 2019.

Jonathan Watson, CPO

Having successfully overseen the transformation and development of Kids Insights UK and the successful launch of the first portal, Jonathan’s responsibilities extended to overseeing the UK and US, and in line with our international expansion Jonathan’s remit has extended to Chief Product Officer with him becoming part of the senior management team in May 2019.

Adam Kara, Non-Executive

A serial entrepreneur and  the founder and former CEO of Learning Heroes, a fast growth tech company which he sold last year. Adam’s experience in overseeing fast growth tech companies is a key asset to the management team.

Howard Blumenthal, Advisor

A senior executive with several large media companies and led the initial team responsible for creating MTV and Nickelodeon. Subsequently he spent 12 years as CEO of an innovative public television company. Howard’s senior experience in in the media industry and contacts will be key to driving the global expansion of the organisation, particularly in the US.

Tom Howgate, Director of Licensing and Sport

As a Licensing professional of 25 years, working on both sides of the business, Tom can identify and
maximise complex opportunities for brand owners and their licensees to get a successful multi-
dimensional sales and marketing strategy.