The Insights People


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The global leader in kids, parents and family market intelligence, The Insights People announced today a personnel expansion aimed at bringing the team to a new level of excellence by adding five new members to the research and technical departments. The Insights People which now survey more than 2,000 children every week, across 3 continents and 7 countries, and more than 105,000 children a year, has had a successful year winning a number of new clients including Kraft, Mattel, MediaCom, Pokémon and Totally Awesome and scooping the Global Market Research Company of the year by International Trade Council.

Sarah Riding will join as Trend & Research Director and will lead the company’s research & development strategy and direction; driving significant research programs to ensure the achievement of valuable research outcomes. She is an innovative research professional with 15 years of success in driving global thought leadership, project and content management, delivering strategic business intelligence and insight to major international companies.

“I am absolutely delighted to be joining The Insights People”, says Riding. “Being able to work with some of the most well-known global brands; for a company that in such a short space of time has made such an impact in the kids and parenting space is an amazing opportunity. I am very proud of joining such a talented team and looking forward to being part of the journey going forwards.”

The company has also brought in Hannah Carley as Research Manager, who will sit in their expanding research and trends team, supporting bespoke techniques to meet defined client’s business objectives; and Bethany Bleathman as Research Executive, who will be assisting in writing in-depth insight-led reports.

“I am delighted to join such a forward-thinking organisation in The Insights People. With unrivalled data on the attitudes, behaviours and trends of this generation of kids it’s an exciting place to be, providing me with an opportunity to work with the biggest brands in the world. I’m looking forward to working with a great bunch of people, learning more and further developing my career here”, comments Hannah Carley. 

Anne Kelly, who previously held Account Management roles in Venn and MediaCom, joins as Account Director and will develop trusted advisor relationships with key accounts and client stakeholders. Mark Armstrong joins as Principal Developer after playing an instrumental role in the development of the new portal which launches later this month. 

Anne Kelly says, “I am very impressed by the leadership and the culture at The Insights People. As a fairly young company, we’ve already established some great relationships with some of the world’s largest companies, this is a testament that the insights and service we provide are pivotal in the success of our clients”. 

“We are very proud of the growth we have enjoyed this year, but these appointments will now help us drive forward to achieve our future goals. We are delighted to be attracting so many high calibre individuals who share our vision to establish The Insights People as not only the global leader in kids’ and parents’ market intelligence but to provide our clients with solutions to their problems. We still have a number of roles which we are actively hiring for and hope that we can get these roles filled by the end of quarter one 2020, which will see the full-time team be just under 30 strong”, says Nick Richardson, CEO The Insights People. 

For more information on Kids Insights that focusses on kids, tweens and teens between the age of 3 and 18, please visit, or Parents Insights that surveys parents from expecting through their journey of parenting babies, infants and pre-schoolers up to 4 years old – .



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