The Insights People


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The Insights People has continued its expansion with a raft of promotions, new appointments and a move to new office space. The leading market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new faces across its UK and US operations as it looks to build on a successful start to 2019. Since the start of the year it has brought in Leapfrog, Sky and SYBO Games as clients and expanded into France, Germany, Italy and Spain after the success of its US launch in 2018.

 Jenny Kieras, who previously held the position of General Manager, becomes Chief Operating Officer after playing an instrumental role in leading the business through a sustained period of growth. Jonathan Watson is promoted from Product Manager to Chief Product Officer, where he will oversee the future development of The Insights People’s award-winning portal and the creation of the 48 insight reports produced each year.

 Toy and licensing stalwart David Martin joins as Chief Commercial Officer, bringing with him a wealth of experience of the toy and licensing industry, having previously held senior director roles at Crayola, Funrise and KD Group. David will be responsible for driving further growth, as well as working closely with the research team to develop the next generation of services that the company plans to launch later this year.

In the US, renowned kids and family researcher Amy Henry arrives as a US Insights and Strategy Specialist and will use her considerable industry experience to expand the company’s offering in North America.

The company has also brought in Alex Rapley as Client Services Manager, who will be responsible for leading client development and management, and Tom Musk as Head of Content, who will oversee the company’s content, PR and social channels. 

Expanding the team means the company has outgrown its current Northern Quarter premises, so it is relocating to a new office on Oxford Street in central Manchester.

Chief Executive Nick Richardson said:

 “2019 is going to be an extremely exciting year as we continue to grow and expand, and these additions and promotions are going to be key in helping us reach our ambitious targets. I am particularly delighted to welcome David, as his arrival is a further demonstration of our ambition to become the global leading specialist in kids’ market intelligence – a vision we are hard at work on and hope to achieve in the very near future.”

To celebrate this exciting news, The Insights People is giving away a complimentary report, which you can download here.

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