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The Insights People Launch New Product for TV Producers

Son of Thunderbirds creator praises bespoke report for helping engage investors and broadcasters as new Anderson Entertainment show to launch in 2019

A new service has been launched by children and parents research specialist The Insights People to help TV producers secure investment and broadcasting deals by using research among key audiences.

The Audience in Focus service is designed to assist independent TV producers, providing them with access to the most comprehensive data and insights into the attitudes, behaviour and media consumption of children, parents and families. Producers can then use this data to inform development of both the show and tie-in merchandise, entice broadcasters, engage investors and develop marketing strategies.

The first to benefit from this new service is Jamie Anderson, the son of Gerry, the creator of seminal TV shows like ThunderbirdsStingrayand Captain Scarletamong others. Jamie is continuing his late father’s legacy by bringing a new TV series Gerry was working on at the time of his passing, Gerry Anderson’s Firestorm, to fruition.

This research comes from The Insights People, the award-winning tech company behind Kids Insights and Parents Insights which surveys more than 40,000 children and 10,000 expecting and new parents every year, collecting more than 20,000,000 data points every year on children and parent’s attitudes, behaviour and consumption. This means The Insights People can produce bespoke reports for independent TV production companies based on their data and experience to help identify audience demand for their concepts and inform their content, licensing and promotional strategies.

Jamie Anderson, CEO of Anderson Entertainment said: “In an ever-changing market, we found that increasingly a creative pitch alone was not sufficient to get our desired level of engagement from commissioners and acquisitions executives.

“The Insights People data has proved invaluable to us at the pitching and financing stage. In fact, it is in part thanks to the data from The Insights People that Gerry Anderson’s Firestormis going into production in 2019.”

Nick Richardson, CEO of The Insights People, commented: “We work closely with organisations such as The Children’s Media Conference, The Children’s Media Foundation and PACT and it became apparent that we could really help independent TV production companies both prove the demand of a show, inspire their creative and content strategy for their new show, and provide them with insights to help shape their promotional and licensing strategies.

“We met with Jamie at Kidscreen earlier this year, and it was apparent that we could really help him. Having seen how useful the data and report we provided to Jamie was in helping him to secure both investment and a broadcasting deal for Firestorm, we are delighted to officially launch this service to other producers who are creating shows, based on our UK and US data.”

For more information about The Insights People, their award-winning market research and how the Audience In Focus service could help you, please visit

Notes To Editors

Media information: Contact SKV Communications 0161 838 7770 – Andy Spinoza, Brett Walker, Richard Bond –

About The Insights People

The Insights People is a market research and insight specialist, launched in 2016 and is based in Manchester in the UK.

The Insights People is the most comprehensive and dynamic market intelligence resource on all things kids, parents and families, and consists of three different branches; Kids Insights UK, Kids Insights USA and Parents Insights.

Kids Insights UK and Kids Insights USA each survey 400 different UK or US kids a week (20,000 a year), more than 150,000 data points are being added to its award-winning online portal every week.

Parents Insights surveys 200 different parents of children aged 0-4 in the UK every week (10,000 a year), meaning more than 75,000 data points are being added to its portal every week.

These numbers give its surveys greater statistical significance than competitors and enable clients to access data in real-time to identify and respond to the latest trends quickly and efficiently.

The organisations clients include: DC Thomson, Egmont, Finsbury Foods, Hasbro, Penguin Random House, SEGA and Turner.

For more information, please visit

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