The Market Intelligence Company Of The Future specialising in kids, parents and family

INSIGHT reports PRODUCED every year

Kids & Parents Surveyed Each Year

data points a week


Kids Insights surveys over 1,600 kids aged 3-18 every single week, which is more than 85,000 every year.

We examine everything you need to know about what is going on in kids’ ecosystems today, with expert insights into the “flash” and “global” trends provided every quarter. We are the only agency with such a robust sample, both age and gender representative and statistically significant to 99.2% of the market


Parents Insights UK surveys over 200 expecting and new parents every week, which is 10,000 across the year.

Here we take the perspective of the parents and their journey from expecting through to raising a child up to 4 years old to understand how parents and children influence each other and the wider family dynamic.


We are never afraid to do things differently.

We are not just a team of researchers but business development and strategic analysts who understand data and as importantly understand how to communicate that data in a manner that our clients can understand and execute.

We are a results focused, forward thinking tech inspired research and insights company who understand our WHY!

where to find us

We are often asked to speak at events and be part of industry related panel discussions and together with exhibiting at key exhibitions around Europe you are likely to find us somewhere near you throughout the year.

Check out our 2018/19 schedule of appearances and use the contact form if you wish to meet us or know more.

Checking the Pulse of our Historic Border Towns - 11th April 2019

A second training workshop for Border Towns will be held in Dundalk on the 11th April 2019.

Ireland’s ‘Pilot’ Collaborative TCHC Training Programme aims to establish a collaborative approach to undertaking Town Centre Health Checks, in order to inform the design and implementation of a new collaborative TCHC National Investment Programme, which supports various government policies, plans and strategies, including the emerging National Heritage Plan.

The UK's Largest Physical Activity Trade Show - 8-9 May 2019

Elevate is the meeting place for UK’s growing physical activity sectors.

Join 1000’s of senior decision makers from independent and multi-site gyms, leisure centres, health clubs, fitness studios, sports clubs, hotels, schools, universities, sport science, physiotherapy and private practice to source the latest equipment

Engaging Kids & Marketing to Parents Conference - 16th May 2019

On Trend Social Strategies, Insight-Led Content & Conversion-Boosting Marketing To Engage Kids & Win Over Parents: Trend-Led Insights To Create A Buzz With Kids, Win Over Parents & Boost Brand Success With Engaging, Responsible Content & Optimised Social, Video, Digital & Technology Channel Strategies
A One-Day, Industry-Led Conference & Networking Event, 16th May 2019, Museum of London, Docklands

Areas of interest

9 + 14 =

Clients and Partners


Every client uses us in different ways. For most it is the reports that drive their strategies in the mid to long-term, but others who are more short-term focused are regular users of our Data Portals to spot trends. Below are some examples in their words expressing the value we bring.

I worked with The Insights People via Vivid. We were expanding our insight source across our creative teams within marketing, R&D and innovation. The insight portal + monthly reports that are derivatives from the portal data have become critical tools to support Vivid’s knowledge base in formulating ideas, tracking trends and sense checking the brand communication and marketing plans. Being able to know what kids and families are into every week and tracking these changes is fantastic. The team are always there for special reports and bespoke research.

Fi Murray

Vivid Imaginations

We all know that consumer behaviour is changing rapidly and that people desire something different from their high streets. Our partnership with The Insights People could provide us with many of the answers the retail industry is looking for. It gives us access to the trends, opinions and behaviour of the next generation of consumer in real-time.

Ojay McDonald

Chief Executive, ATCM

I’ve found the Kids Insight portal an amazing research tool in my work with the Children’s Media Foundation. To be able to track how children and young people are changing – what they like right now, the changing patterns in their tastes and preference – is just so important, because things change so fast for them. And the way you access the data is made so easy – intuitive and flexible – just excellent.

Colin Ward

Children’s Media Foundation

We find Kids Insights really helpful in giving us a regular snapshot of the wider kids market place that we can share across the business, and within the marketing and PR team we find the portal invaluable for dipping into to get quick facts and data to support our campaign planning and conversations with our editorial teams, it’s especially useful to be able to segment the data by age and gender to really focus in on our various audiences and their interests.

Jill Kidson

Walker Books

In an ever changing market, we found that increasingly a creative pitch alone was not sufficient to get our desired level of engagement from commissioners and acquisitions executives … The Insights People data has proved invaluable to us at the pitching and financing stage. In fact, it is in part thanks to the data from The Insights People that Gerry Anderson’s Firestorm is going into production in 2019.

Jamie Anderson

Anderson Entertainment